PARAMUS, N.J., Oct. 12, 2021 /PRNewswire/ -- Sony today announced the HDC-F5500 system camera, the latest entry in Sony's HDC camera series, which boasts a highly sensitive Super 35mm, 4K CMOS global shutter image sensor that enables shallow depth of field.  The new multi-format addition builds on the success and benefits of the industry-standard HDC lineup and serves as a powerful tool for those in need of creative expression with a cinematic look, in a system camera form factor and workflow.  Thanks to the global shutter effect to prevent rolling shutter distortion and flash band, and its high frame rate capability of 120fps, the HDC-F5500 is ideal for sports and live entertainment production.  The camera's high sensitivity and low noise also make it suitable for capturing dark scenes, which is especially beneficial for drama productions.

"There is a strong desire to integrate the 'cinematic look' into sports and entertainment productions to heighten emotions and enable more connected storytelling," said Theresa Alesso, Pro Division President, Sony Electronics.  "Listening to the voice of our customers, we've taken our expertise with 35mm cinema cameras and our learnings in industry-leading system cameras and created a new Super 35mm system camera that will match perfectly and easily work alongside our HDC camera series, as well as our portfolio of production solutions."

A first for a systemized S35mm system, the HDC-F5500 features a motorized 8-step ND filter adopted in Sony's digital motion picture camera VENICE, which can be controlled locally or remotely, for increased operational flexibility.  It also allows for the precise selection of focus depth as well as controlled capture of fast-moving subjects even in bright lighting conditions.  Another highlight of the new system camera is its wide color gamut.  Support for BT.2020, S-Gamut3/S-Gamut3.cine and HLG enhance creativity and reality and match seamlessly with the color science driving Sony's most in-demand cameras. 

The new camera also provides numerous workflow enhancements for more efficient live production.  The HDC-F5500 integrates with Sony's IP Live production system through the use of the HDCU-5000 series, which supports SMPTE ST 2110 and AMWA NMOS standards.  The HDC-F5500 can utilize the new IP extension adaptor HDCE-TX50 for remote production or multi-camera flight pack "CCU-Less" operation.  The HDC-F5500 is also compatible with Sony's existing SR Live for HDR workflow with HLG and S-Log3.

Additionally, the newly developed ARIA (Automatic Restoration of Illumination Attenuation) function, for select supported PL and zoom lenses, calibrates and compensates picture appearance when shooting at a distance.

Other features include a new viewfinder slide mechanism compatible with existing large viewfinders that minimizes the camera operator's body movement while panning and allows for use in tight or challenging environments. The HDC-F5500 also has an ergonomic grip for handheld work, and side tally lamp.  4K/12G-SDI direct output from the camera facilitates wireless operation and direct recording.

The HDC-F5500 is planned to be available in December 2021.  For more information about this new system camera or Sony's lineup of HDC cameras, please visit pro.sony.

About Sony Electronics Inc. 
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

SOURCE Sony Electronics, Inc.

PARAMUS, N.J., Oct. 12, 2021 /PRNewswire/ -- Sony today announced the HDC-F5500 system camera, the latest entry in Sony's HDC camera series, which boasts a highly sensitive Super 35mm, 4K CMOS global shutter image sensor that enables shallow depth of field.  The new multi-format addition builds on the success and benefits of the industry-standard HDC lineup and serves as a powerful tool for those in need of creative expression with a cinematic look, in a system camera form factor and workflow.  Thanks to the global shutter effect to prevent rolling shutter distortion and flash band, and its high frame rate capability of 120fps, the HDC-F5500 is ideal for sports and live entertainment production.  The camera's high sensitivity and low noise also make it suitable for capturing dark scenes, which is especially beneficial for drama productions.

"There is a strong desire to integrate the 'cinematic look' into sports and entertainment productions to heighten emotions and enable more connected storytelling," said Theresa Alesso, Pro Division President, Sony Electronics.  "Listening to the voice of our customers, we've taken our expertise with 35mm cinema cameras and our learnings in industry-leading system cameras and created a new Super 35mm system camera that will match perfectly and easily work alongside our HDC camera series, as well as our portfolio of production solutions."

A first for a systemized S35mm system, the HDC-F5500 features a motorized 8-step ND filter adopted in Sony's digital motion picture camera VENICE, which can be controlled locally or remotely, for increased operational flexibility.  It also allows for the precise selection of focus depth as well as controlled capture of fast-moving subjects even in bright lighting conditions.  Another highlight of the new system camera is its wide color gamut.  Support for BT.2020, S-Gamut3/S-Gamut3.cine and HLG enhance creativity and reality and match seamlessly with the color science driving Sony's most in-demand cameras. 

The new camera also provides numerous workflow enhancements for more efficient live production.  The HDC-F5500 integrates with Sony's IP Live production system through the use of the HDCU-5000 series, which supports SMPTE ST 2110 and AMWA NMOS standards.  The HDC-F5500 can utilize the new IP extension adaptor HDCE-TX50 for remote production or multi-camera flight pack "CCU-Less" operation.  The HDC-F5500 is also compatible with Sony's existing SR Live for HDR workflow with HLG and S-Log3.

Additionally, the newly developed ARIA (Automatic Restoration of Illumination Attenuation) function, for select supported PL and zoom lenses, calibrates and compensates picture appearance when shooting at a distance.

Other features include a new viewfinder slide mechanism compatible with existing large viewfinders that minimizes the camera operator's body movement while panning and allows for use in tight or challenging environments. The HDC-F5500 also has an ergonomic grip for handheld work, and side tally lamp.  4K/12G-SDI direct output from the camera facilitates wireless operation and direct recording.

The HDC-F5500 is planned to be available in December 2021.  For more information about this new system camera or Sony's lineup of HDC cameras, please visit pro.sony.

About Sony Electronics Inc. 
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

SOURCE Sony Electronics, Inc.

SAN DIEGO, Oct. 13, 2021 /PRNewswire/ -- Sony Electronics Inc. announced the newest lens in their G Master lineup – the FE 70-200mm F2.8 GM OSS II, which delivers an extraordinary combination of resolution and bokeh as well as unequalled AF (autofocus) performance known to Sony's G Master design.

"Sony is always listening to our customers. Thanks to feedback from users around the world, including leading professionals, Sony continues to develop and evolve the G Master lineup," said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "The FE 70-200mm F2.8 GM OSS II is lightweight and offers outstanding handling in any shooting situation. The newest addition to our G Master series will make a perfect telephoto zoom addition to any creator's kit who is looking to maximize their gear potential for both stills and video."

Designed to perfectly pair with Sony's E-mount camera bodies, the FE 70-200mm F2.8 GM OSS II not only offers outstanding optical quality and advanced AF performance, but it is the lightestⁱ F2.8 70-200mm zoom in the world and allows for unprecedented shooting freedom and flexibility. Sony continues to strengthen the Alpha system with this newest addition to the broadest selection of mirrorless lenses on the market as the 65^th lens in its E-mount lens lineup.

New Levels of Performance
The new FE 70-200mm F2.8 GM OSS II delivers outstanding image quality with high resolution and clarity. Users can expect a clean and clear image from corner to corner throughout the entire zoom range, even when the aperture is wide open. Thanks to the two aspherical lens elements, including one XA (extreme aspherical) element manufactured to 0.01-micron surface precision, the FE 70-200mm F2.8 GM OSS II effectively controls distance-related aberration variations to ensure outstanding resolution throughout the image area.

The FE 70-200mm F2.8 GM OSS II also employs two ED (extra-low dispersion) spherical glass elements and two Super ED spherical glass elements to significantly reduce chromatic aberration without color bleeding. This lens also includes an ED aspherical element for the first time in an Alpha system lens, which simultaneously suppresses chromatic and spherical aberration, common issues in other telephoto lenses.

Smooth, beautiful bokeh is made possible by a large F2.8 maximum aperture and a newly developed 11-blade circular aperture unit. In addition, the lens' advanced optical design including an XA element thoroughly suppresses the unwanted 'onion ring' effect, further enhancing the bokeh. The FE 70-200mm F2.8 GM OSS II also offers excellent close-up performance with deep bokeh. The minimum focusing distance is just 15.7 inches (0.4 meters) at 70mm and 32.3 inches (0.82 meters) at 200mm, with a maximum magnification of 0.3x. Moreover, the FE 70-200mm F2.8 GM OSS II can be easily paired with Sony's high-performance 1.4x or 2.0x teleconverterⁱⁱⁱ to extend the lens' focal length to 400mm^iv at an F5.6 aperture, all while maintaining its G Master quality.

To avoid any unwanted flare and ghosting in challenging lighting conditions, Sony's original Nano AR Coating II produces a uniform anti-reflection coating on the surface of the lens. In addition, the FE 70-200mm F2.8 GM OSS II's optical design also effectively suppresses internal reflections to improve clarity.

Industry-leading Autofocus
The FE 70-200mm F2.8 GM OSS II's state-of-the-art lens technology brings out the best in the advanced camera body it is paired with. The new lens uses four Sony-original XD (extreme dynamic) Linear Motors for extraordinary fast and precise AF, making it up to approximately four times fasterⁱⁱ and with focus tracking improved by 30% when compared to the previous modelⁱⁱ. When paired with Sony's flagship Alpha 1, the FE 70-200mm F2.8 GM OSS II is capable of high-speed continuous shooting at up to 30 fps^v. Superb AF tracking is also available even when using a teleconverter. For video, the FE 70-200mm F2.8 GM OSS II offers smooth and quiet AF to reliably lock in focus and track fast-moving subjects, even while zooming, so the user can leave the focusing to the camera.

Advanced Features for Video
With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 70-200mm F2.8 GM OSS II is a perfect choice for video. The new lens was designed to dramatically reduce focus breathing, focus shift, and axis shift when zooming so that there is minimal unwanted image movement and angle of view variations.

For easy video-use operation, the FE 70-200mm F2.8 GM OSS II features independent control rings for focus, zoom, and aperture (iris), allowing precise manual operation. The aperture ring also has a click ON/OFF switch. Additionally, Sony's Linear Response MF ensures responsive, low-lag manual focus control. The supplied lens hood also features an opening that allows convenient operation of circular polarizing filters or variable ND filters for more creative flexibility.

Designed for Professionals
The FE 70-200mm F2.8 GM OSS II is the world's lightestⁱ F2.8 telephoto zoom lens and is approximately 29% lighter than the previous model, weighing just under 37 oz (1,045g). In addition to its light weight, the FE 70-200mm F2.8 GM OSS II was designed for professionals to offer an ideal balance without front-heaviness, ensuring that the lens' center of gravity falls directly above the tripod mount. It also features internal zoom to keep the center of gravity constant.

The FE 70-200mm F2.8 GM OSS II has been specifically designed for professionals based on their direct feedback. The new lens includes focus functions to support the user's professional needs such as Full-time DMF, natural and linear manual focus response, and a focus-range limiter switch. The FE 70-200mm F2.8 GM OSS II also includes three customizable focus hold buttons that are provided 90° apart for easy access and convenient control when shooting in horizontal or vertical orientation, and nearly any angle.

The FE 70-200mm F2.8 GM OSS II features both a click ON/OFF switch and an iris lock switch for quick, flexible aperture control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent aperture control when shooting movies. In addition, the zoom ring torque is optimized and now includes image stabilization with MODE 3^vi for moving subjects.

Based on feedback from professionals, the FE 70-200mm F2.8 GM OSS II is designed to be reliable in even the most challenging environments. It features dust and moisture resistance^vii, equal to the FE 400mm F2.8 GM OSS and FE 600mm F4 GM OSS. The front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that may become attached to the lens surface.

Pricing and Availability
The new FE 70-200mm F2.8 GM OSS II will be available in December for approximately $2,800.00 USD and $3,500.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new FE 70-200mm F2.8 GM OSS II and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand.

New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit:

• (US) – FE 70-200mm F2.8 GM OSS II
• (CA) – FE 70-200mm F2.8 GM OSS II

A product video on the new FE 70-200mm F2.8 GM OSS II can be viewed HERE.

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

Notes:

SAN DIEGO, Oct. 21, 2021 /PRNewswire/ -- Sony Electronics Inc. today announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel (approx., effective) full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM.

The Alpha 7 IV takes "basic" to the next level for full-frame cameras with excellent image quality and performance, redefining the lofty standards set by the acclaimed Alpha 7 III.  The new model features many of Sony's most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities from the flagship Alpha 1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today's imaging enthusiasts and professionals. The Alpha 7 IV also boasts a 33MP (approx., effective) image resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a "basic" camera can accomplish. 

"Since its introduction over three years ago, the Alpha 7 III has made tremendous impact in our industry, completely redefining the expectations for what can be accomplished with a 'basic', or entry-level full-frame camera," said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "Now, it's time to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers.  This gives today's creators a new level of freedom to capture, create and share in ways that they've never been able to before, no matter the situation in which they find themselves."

Alpha 7 IV: Innovation Never Ends
The new Alpha 7 IV is an exceptional hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and improved workflow capability. The model was developed with the environment in mind by using Sony's original recycled plastic SORPLAS™ for the camera body and packaging with recyclableⁱ materials and less plastic.

Outstanding Image Quality
Thanks to a newly developed 33MP (approx., effective) full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50 - 204,800 is achieved. The high resolution enables the Alpha 7 IV to express smooth gradation, fine details and textures of the subject while reducing noise, and its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help create original looks effortlessly for both stills and video.

Next-Level AF performance
The latest BIONZ XR™ processing engine is the same that is used in Sony's flagship Alpha 1, delivering high-speed AF, uninterrupted continuous shooting up to 10fpsⁱⁱ with AF/AE tracking and a large buffer for a prolonged shooting experience. The Alpha 7 IV tracks subjects with tenacious Real-time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds' and animals' eye for both still images and movies, in addition to humans. The Alpha 7 IV also has face and eye detection accuracy for humans that is improved by approximately 30% compared to the Alpha 7 III.

Evolved Movie Technology
The Alpha 7 IV inherits technology taken from real-world movie production, including the S-Cinetone™ picture profile adopted from Sony's highly regarded Cinema Line cameras.  This delivers a rich, cinematic look that has become popularized by a broad range of cinematographers and filmmakers who are shooting on Sony.  High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling is available in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ H.265 long-GOP for doubled compression efficiency.

To meet the growing need for precise autofocus performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assistⁱⁱⁱ that supports focus transitions when using AF, and Focus Map that visualizes depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation^iv to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off.

Advanced Operability as a Genuine Hybrid Model
The Alpha 7 IV is a hybrid still and video camera with outstanding operability and reliability that easily allows the user to switch from photo to video and back at their convenience. New to Sony's lineup of Alpha cameras is a dual-layer mode dial, with a lower layer for selecting Still/Movie/S&Q and a top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilization for a 5.5-step^v shutter speed advantage, an improved grip for greater comfort, and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, benefiting users with an upgraded live-view image quality that minimizes false color and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera's heat-dissipating structure. Optical 'Active Mode'^vi image stabilization further stabilizes movie shooting. They can also benefit from the 3-inch (3.0-type) 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery.    

The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance^vii.

Enhanced Workflow Capabilities
By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for remote communication in real-time without sacrificing excellent image and sound quality. The connection between the camera and Imaging Edge Mobile™ application^viii is simplified via Bluetooth, and fast data transfer is possible by 5GHz/2.4.GHz Wi-Fi.

The camera also has a new feature called "Shot Mark" to enable easy access to the marked scenes in a video clip, within camera and on Sony's Catalyst Browse/Prepare applications.^ix

Moreover, the camera has a range of new features to support live streaming and remote communication without needing dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone^x. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the Alpha 7 IV's digital audio interface can be paired with a range of mics and accessories to deliver high quality sound.

Finally, Sony plans to offer a new cloud service next year, "AI Video Editing Studio", for automated editing with AI technology. To allow creators to focus on more creative tasks, "AI Video Editing Studio" automatically performs initial editing in the cloud, using AI technology. Sony will continue to strive to offer a wide variety of imaging experiences and services through the active integration and advancement of cameras, cloud and AI.

Designed with the Environment in Mind
In line with Sony's environmental efforts based on the "Road to Zero" initiative, environment was an important factor in the development of the Alpha 7 IV's design, production and packaging. The camera uses recycled plastic, SORPLAS™, which does not depend on non-renewable resources and is produced at the sites by using renewable energy such as solar power generation. The product packaging also adopts recyclable plastic-reduced materials.

HVL-F60RM2 and HVL-F46RM: Powerful Flashes to Evolve Alpha Lighting System
The HVL-F60RM2 with GN 60 and 20-200mm[xi] coverage and HVL-F46RM with GN 46 and 24-105mm^xi are powerful wireless flashes to offer precise control, enhanced high-speed and intuitive operability. They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the Alpha 7 IV, to offer the ultimate Alpha Lighting System by the detailed communication between cameras and external flash.

Both flashes have upgraded continuous shooting flash performance, up to 200 consecutive flashes at 10 frames per second^xii for the HVL-F60RM2 and 60 times for the HVL-F46RM. The optimized flash algorithm ensures both flashes are overheat-resistant, and a set of four Ni-MH (Nickel-metal hydride) batteries can power up to 240 flashes with a 1.7 second recycle time for the HVL-F60RM2 and up to 320 flashes with a 2.0 second recycle time for the HVL-F46RM^xiii.

When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System that sets a new standard for mirrorless camera lighting systems. For example, with the Alpha 7 IV, P-TTL flash control metering for every frame in Mid, and Hi continuous mode has become possible in addition to Lo continuous mode. The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject.

With the Alpha 1, the HVL-F60RM2 achieves a phenomenal up to 20fps of continuous shooting^xiv and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1 (sold separately). When the Alpha 1 is used with Sony's flashes, including HVL-F60RM2 and HVL-F46RM, users can sync up to 1/400 second shutter speed to expand expressive capabilities when shooting in full-frame mode. In addition, with the silent electronic shutter of the camera, silent flash shooting is possible when absolute silence is required.

Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:

• Flash parameters controlled directly from the menu of a compatible camera^xv
• Flash control linked to camera face detection^xv
• Automatic correction of white balance based on the color temperature information from the flash

Both flashes also feature improved robustness and operability. The Multi Interface shoe with Sony's unique metal shoe foot with rugged side frame significantly increases strength and reliability. Shoe sealing helps the flashes to be more dust and moisture resistant^xvi. The HVL-F60RM2's original rotating head mechanism, "Quick Shift Bounce," that enables flexible positioning and optimum lighting control has also been improved to prevent unintended change in the bounce angle.

They support wireless radio communication and can control up to 15 flashes and/or receiver units in 5 groups via wireless radio communication for enhanced lighting control versatility.  

Visual Story is now Supported on Android
"Visual Story" is a mobile application for professional event photographers and video creators to enable immediate and automatic delivery of photos and movies^xvii to their clients after an event through gallery creation, utilize AI (artificial intelligence) assistance for easy image selection, upload assets online and more. While the Visual Story app is already available to iOS users, Android user can now also take advantage of the benefits Visual Story provides to professional photographers and videographers.  

When using the Alpha 7 IV, "Shot Mark" is also supported by Visual Story on iOS Version 2.1.

• Visual Story on iOS is available to download for free HERE
• Visual Story on Android is available to download for free HERE

Pricing and Availability
The new Alpha 7 IV will be available in December 2021 for approximately $2,500.00 USD and $3,200.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. The PCK-LG2 Screen Protect Glass Sheet accessory for the Alpha 7 IV will be available at the same time.

A kit version with Sony's FE 28-70mm F3.5-5.6 OSS zoom lens will also be available for approximately $2,700.00 USD and $3,400.00 CAD.

The new HVL-F46RM will be available in November 2021 for approximately $400.00 USD and $550.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

The new HVL-F60RM2 will be available in November 2021 for approximately $550.00 USD and $750.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America.

Exclusive stories and exciting new content shot with the new Alpha 7 IV and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand.

New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit:

• (US) – Alpha 7 IV
• (CA) – Alpha 7 IV
• (US) – HVL-F60RM2
• (CA) – HVL-F60RM2
• (US) – HVL-F46RM
• (CA) – HVL-F46RM
• (US) – PCK-LG2
• (CA) – PCK-LG2

A product video on the new Alpha 7 IV can be viewed HERE. 

About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

Notes:

ⁱ This product packaging is recyclable only in the communities that have appropriate recycling programs.
ⁱⁱ Up to 10 fps in continuous "Hi+" mode, or up to 8 fps in continuous "Hi" mode. Continuous shooting speed may vary depending on shooting conditions. Sony tests.
ⁱⁱⁱ Not available when using the SELP1650, SEL18200LE or A-mount lenses.
^iv Angle of view and image quality may change slightly when this feature is turned ON. Breathing compensation is not available for unsupported lenses, 120/100p movie recording, S&Q recording at 120/100p, or stills. For the supported lens, please check here.
^v CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.  Still-image mode.
^vi Slight image crop in Active Mode. "Standard" setting recommended for focal lengths of 200mm or longer. Active mode not available when recording at 120 (100) fps.
^vii Not guaranteed to be 100% dust and moisture proof.
^viii Version 7.6 (to be released soon) or a later version. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information.  Membership to Imaging Edge account and app on smartphone required with connection to Wi-Fi.  See Imaging Edge terms and conditions/privacy policy for details.
^ix Supported in Catalyst version 2021.1 or later.
^x PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Compatibility with PC and smartphones depends on manufacturers' specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port.
^xi 35mm full-frame equivalent.
^xii 1/32 flash output level using Ni-MH batteries
^xiii When using Ni-MH batteries. Sony tests
^xiv Alpha 1 electronic shutter in continuous Hi+ mode. Flash output level manually set to 1/32.
^xv Visit Sony support webpage for functional compatibility information.
^xvi Not guaranteed to be 100% dust and moisture proof. Dust and moisture resistance will vary also according to the body to which the unit is attached.
^xvii Video delivery is only supported on iOS. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information.

SOURCE Sony Electronics, Inc.